Many of Christopher’s recent videos have been dedicated to casino safety measures during the novel coronavirus pandemic. The most basic tier gives fans access to a special private Facebook page where they can see behind-the-scenes posts and special livestreams.įor the highest tier, Christopher will follow fans back on Facebook, Snapchat or Instagram do monthly private live chats with his fans and send his fans signed postcards that either feature his photo, or a photo he took, every three months. There are varying membership tiers ranging in cost from $5-$20 monthly. He has also has a very active fan club of about 2,000 people. Merchandise on his website includes T-shirts, face masks, wrist bands, souvenir poker chips and lanyards. There’s also a merchandising side to what Christopher does: YouTube views on their own aren’t lucrative, so to support his business he does a mixture of sponsorships, fan clubs and products.Ĭhristopher said his fan shop sells between 1,000 and 2,000 products a month. Now, Christopher not only finds himself stopped by fans on gaming floors but also frequently invited out by the casinos to make videos. More than four years since that fateful trip to Las Vegas, he has racked up nearly 300,000 subscribers for his YouTube channel, Brian Christopher Slots, and has three full-time staffers helping him expand his increasingly popular brand.

He’s turned his YouTube channel and various social media accounts into a business where he reaches a vast audience of a niche interest: casinos and slot machines.Ĭhristopher makes videos of himself playing slot machines, showing off casino amenities and, more recently, talking about safety measures being taken by the casinos during the novel coronavirus pandemic. Those videos blossomed into Christopher’s full-time career as an influencer. “So I did that for fun and it turned out to be more than that.” “I thought it was kind of weird that anyone would watch that kind of stuff, but I checked it out and I kept watching it so I said, ‘Oh maybe when I get up to Vegas, I’ll film a couple and put them on my YouTube acting channel just for fun’,” Christopher said. When he did a quick search of YouTube for information on what casinos he should visit, Christopher found himself sucked into watching videos of people playing slot machines. A few years ago, Brian Christopher had just moved to Los Angeles from San Francisco to build his acting career and planned his first trip to Las Vegas.

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